R e c e n t  N e w s

IN CONJUNCTION WITH WORLD SICKLE CELL DAY, BILLBOARD-CHARTING ARTIST LATICE CRAWFORD, A STAR OF BET’S “SUNDAY BEST,” BRINGS HER MESSAGE OF AWARENESS AND HOPE TO ST. JUDE CHILDREN’S RESEARCH HOSPITAL® 

June 19, 2015

 

(NEW YORK CITY) June 1, 2015 – Sickle Cell Disease affects 90,000 to 100,000 Americans, including one in 12 African Americans, according to the Centers for Disease Control.* In conjunction with World Sickle Cell Day on Friday, June 19, Billboard-charting artist Latice Crawford of BET’s “Sunday Best,” and a carrier of the sickle cell trait, brings her message of awareness and hope to patient families at St. Jude Children’s Research Hospital® for a private concert.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

"Sickle Cell Disease can go undetected if symptoms are overlooked or mistaken for another condition, which is why it is so important to take advantage of screening opportunities,” Latice explains. “We only get one body.  It is important to be informed so we can manage it properly with the help of the medical community.”

 

In 1982, St. Jude became the first institution to cure sickle cell disease with a bone-marrow transplant. Although transplant is a cure for sickle cell disease, its use is limited because of the difficulty in finding a matched donor and the significant risks associated with transplant. Research continues to seek new approaches to bone-marrow transplantation to cure sickle cell disease.  Today, St. Jude is one of the largest pediatric sickle-cell research center in the United States.

 

During a private concert for the children of St. Jude, Latice will perform her new single “Look At Yourself Again,” an inspiring song dedicated to encourage listeners to embrace and love themselves amidst a world that too often tells us that we are not good enough.  

In penning “Look At Yourself Again” Latice recognized that with all of the imagery from movies, TV and media outlets that promote a narrow definition of beauty and perfection, people sometimes lose sight of the fact that they are all perfect.  She wanted to encourage people to embrace their unique features, and that even scars and imperfections are what make people who they are.  The song is Latice’s first release after her self-titled Billboard-charting album in 2014. 

LATICE CRAWFORD RELEASES NEW SINGLE, "LOOK AT YOURSELF AGAIN"

May 19, 2015

 

(NEW YORK CITY) May 15 – Following the success of her self-titled debut album in 2014, Billboard-charting artist Latice Crawford, a star of BET’s “Sunday Best”, Season 2, is back with her new single, “Look At Yourself Again”, a fun inspiring song just in time for summer dedicated to listeners to encourage them to embrace the God within and love themselves, in a world that too often tells us that we are not good enough.  

 

“Look At Yourself Again” is an uplifting song with a positive self-acceptance message about loving yourself and your body, regardless of what others say.  The inspiration for the song was the result of Latice’s personal experiences and experiences with others suffering from low self-esteem, such as a chance encounter with a cancer-stricken woman she met while traveling who was ashamed of her hair loss and hid herself under a scarf and pair of sunglasses.

 

“After hearing the woman’s story of how she’d lost everything most important to her, her family, her home, and now her own sense of the beauty of being a woman, I cut my hair as a symbol of solidarity with her and my belief in the inherent beauty of us all,” Latice explains.

 

In penning “Look At Yourself Again”, Latice recognized that with all of the imagery from movies, TV and media outlets that promote a very narrow definition of beauty and perfection, people sometimes lose sight of the fact that they are all perfect to God.  She wanted to encourage people to embrace their unique features that God gave just to them, and that even scars and imperfections are what make people who they are.   

 

The song is Latice’s first release after her self-titled album in 2014 that entered four Billboard charts and peaked at #21 on the Billboard Heatseekers Chart as well as #12 on the Gospel Albums Chart. Latice also performed live at the national 2014 Stellar Awards and 2014 Essence Festival in New Orleans.

 

“I am so happy about the reception to my first album, which gave me the chance to begin introducing listeners to what I had to offer musically beyond the style they came to be familiar with during my time on ‘Sunday Best’”, Latice says.  “With this new single and upcoming album, I want to continue on that journey and share the same messages of God’s love, hope, and redemption while bringing a diverse sound.  New music, new sound, same God.”

 

“Look At Yourself Again” is available through all major digital media outlets and the lyric video can be viewed here.